If you work in the voluntary sector, social sector or community care you'll want to share your services, the events you run as well as grow your social impact.
There's a lot that can be done by publishing events on your website, on social platforms like Facebook, by promoting through community groups, and putting flyers out.
Within the health and social care space we've been told to put our services and events on 'service directories'. Councils and CCGs have spent millions of pounds on them with up to 20 different directories in each region. They can quickly become outdated as it is really hard to keep this type of directory up to date. And if we're honest these are very rarely visited by the general public. If you want to find something, whether an event, a service or an answer to a question, you 'Google it', rather than scrolling through a site that has thousands of listings.
So with 92% of us all searching on Google if your events can't be 'seen' by Google then you are missing out.
If you want to find out about upcoming concerts you can always find this with a quick Google search, whereas if you want to find your nearest dementia support coffee morning it's not always as easy.
It seems a lot of what we do in the sector isn't always automatically added into the Google results. But on a positive it's pretty easy to get 'seen' with minimal cost.